Skip to main content

    Growing a Business


    You have your products or services, now how do you get them out to potential customers? By putting together a comprehensive marketing budget and learning which types of advertising and promotion will work best for you, you'll have no problems attracting new customers.

    Getting to the Customer

    Market research is vital to succeeding in business. Who will need your product or service? Is there a demand for it? Once you've answered these questions, you need to establish how you're going to distribute, what price to charge and how you're going to promote your service or product. Marketing begins with customers' needs and you should design a strategy to fulfill those needs.

    Marketing Budgets

    It takes money to make money. Setting funds aside for marketing is an essential part of running a business, but how can you best put this money to use?

    Keeping up on your target market can be time consuming. It may be more cost effective for you to hire someone to research the changing needs of your customers and watch what your competition is doing, allowing you to concentrate on running the business. If you don't keep up with current trends and keep your prices competitive, you may find yourself losing customers.

    Advertising and Promotion

    You need to decide how you will advertise and promote your product or service. What medium will you use to advertise? There are dozens of ways to inform potential customers about your business; you need to decide which is the most cost effective for you. Whether it's a local flyer mail-out or a national television ad, the important thing to ask your self is whether you will generate enough profit from this campaign to more than cover the costs. Some forms of advertising are free, like something as simple as a sign on the sidewalk in front of your business or on the side of your vehicle.

    Advertising isn't the only way to reach your market. You can promote your business in other ways: sponsor charity events, hold a contest, speak on the radio or at seminars. You can even keep a mailing list, and send your customers Christmas cards.

    Marketing Companies

    There are a lot of agencies that specialize in advertising and promoting businesses. They have the expertise in this area, but they do not have the intimate knowledge of your business. If you do decide that outsourcing is right for your business, make sure that you find an agent that will meet all your needs.


    We all know how important it is to receive your paycheque on time, so it's important to remember this when you're the one handing out the money. Here are a few things that may help keep your payroll system running smoothly.

    Working Capital

    While it's important for your business to have a positive cash flow, it's not always easy - especially if your business is expanding. Learn a few things that will help ensure you have the working capital you need.

    Capacity Planning

    Ultimately, all businesses want to prosper, and this often means expansion. Look toward the future and make sure that you have the facilities and the employees to accommodate these changes.

    Establishing a Sales Force

    Becoming an employer isn't always as easy as it sounds. To find the right person for the job, you need to know what to look for and where to look. We have some advice to help you choose employees that are just right for you.


    It's important to find the best method of getting your product or service to where your customers can access it. It's equally important to find a secure way to get the supplies you need to operate. Here are some hints that may help.